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Research 6 & 7

Wednesday 6th July 2016, 15:30 - 16:30

Showroom Cinema 1

Two 30 minute research presentations…

6. Tuning in to Pre-Schoolers
Mums and pre-schoolers are mutually viewing content across multiple devices. This research explores the tangible and emotional drivers behind TV remaining the dominant medium.

Presented by Claire Milner, iGen Insight

Audio + PowerPoint:

Podcast:

 
 

7. Emotional Scheduling – The Role of Families in Kids’ Entertainment
Dubit’s research reveals how brands appeal to family audiences. Our presentation will provide a model on how to launch family friendly entertainment.

Presented by Peter Robinson, Dubit

Audio + PowerPoint:

Podcast:

 

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