Event Menu

Research 4 & 5

Thursday 3rd July 2014, 14:00 - 15:00

Showroom Cinema 1

Read session report

Two 30 minute research presentations…

4. Pink or Blue?
Gender identification and gender-specific provision of content in the digital marketplace.
5. #FOMO!
2014, Welcome to the year of ‘#FOMO, where kids consumption, engagement and interaction with media is based on the ‘fear of missing out’ philosophy.

 

4. Pink or Blue?
Gender identification and gender-specific provision of content in the digital marketplace.

Presented by Gary Pope, Kids Industries

Read blog: Research 4
View the presentation: Research 4

Do all girls really want to play with pink dolls and do all boys want to crash blue toy trucks? Of course not. But there might be something in it. Our session explores gender identification and provision with a broad focus on the digital marketplace.

There’s a growing evidence-based trend toward gender-neutral products and content, allowing children to naturally navigate to what they want to engage with.

This trend contrasts with a long-standing evidence set from the psychology and academic community, which suggests that boys and girls do, to some extent, select content that falls into gender-aligned categories.

But what about the new content paradigm that has emerged in the last 5 years? To what extent does the digital world of apps, websites, social media, games, platforms and hardware present itself along gender lines? And if it does, is it right?

We will explore the realities and perceptions of gender signposting in commercial, digital experiences designed for children using a range of primary and secondary sources. This will be compared and contrasted with the gender framing of content in the physical world of children’s brands and products.

We hope to share some new insight and offer a little common sense clarity around this much-contested and profoundly important area.

 

5. #FOMO!
2014, Welcome to the year of ‘#FOMO, where kids consumption, engagement and interaction with media is based on the ‘fear of missing out’ philosophy. Let Discovery take you on a 30 minute tour of how different devices fit, or indeed perpetuate this philosophy within the lives of 6-15yr olds. 

Presented by Alan Hathaway and Renuka Gupta, Discovery Research

Read blog: Research 5
View the presentation: Research 5

What will we be talking about?

  • Overall device trends and desires, what is hot and what is not?
  • An overview of the journey of discovery kids take when first discovering  media content to consuming it, sharing it and even disregarding it.
  • What is the content that is cutting through and why?
  • We have seen apps dominate as an influence, so which apps are shouting loudest and are they shouting louder than Google?
  • What impact does media stacking have on kids views of what they are consuming?

Manimation 2018 Sponsors

Manimation is supported by National Lottery funds awarded to ScreenSkills from the British Film Institute to deliver its Future Film Skills programme.

View all sponsors

Sign up for our e-bulletin

  • This field is for validation purposes and should be left unchanged.