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Big Lessons from Niche Memes

Wednesday 4th July 2018, 14:10 - 15:10

Showroom Cinema 3

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Growing up in the internet age, today’s young people know that different platforms require different voices: What you write on your family-friendly Facebook page is different to what’s shared on Snapchat with your mates. Similarly, well-loved YouTubers are a known quantity when it comes to the voices and content they deliver on their channels.

Language is also rapidly evolving and changing. Apps (like Houseparty) and emerging tech (Smart Speakers) offer new ways for young people to express themselves and engage with friends. At the same time, pictorial language like memes and emojis flash from cool, to ironically cool, to completely uncool in a matter of weeks.

In this ever-changing landscape, how can media brands and production companies create content and marketing that resonates with younger users? What voices and tones are connecting with Gen Z and Gen Alpha? And how should they evolve within the dynamic media environment?

To answer these questions, Hook Research will host a panel discussion with experts in the kids’ media industry, taking a forward-looking approach to explore the challenges and opportunities facing brands as they strive to create content and marketing that lands with young consumers.

This session begins with a presentation by changemaker Jemima Browning

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