Please note: this profile is now part of an archived conference and information may be outdated.
Sky UK & Ireland
Head of Kids Content
Lucy was appointed Sky’s first Head of Kids Content in 2015. She is responsible for all of Sky’s on demand kids content, a library of 5,500 episodes.
At Sky Lucy has commissioned new kids shows including ‘Aliens Love Underpants And…’ produced by Tiger Aspect , new episodes of ‘Morph’ from Aardman and a range of games and interactive content for the Sky Kids app.
Lucy has over 20 years of experience in developing and producing shows for children’s and family audiences. Lucy has worked on over 500 episodes of children’s shows ranging from ‘Horrid Henry’, ‘The Gruffalo’ and Aardman’s ‘Tate Movie Project’. Lucy has also provided strategic and creative consultancy for a diverse slate of clients from small indies to major international media groups. Prior to joining Sky Lucy was Creative Director and Head of Content at Azoomee, a UK video on demand platform. Lucy also worked at Acamar Films where she developed, co-wrote and exec-produced hit CBeebies show ‘Bing Bunny’.
Disruption – What’s Next?
Running out of road – can UK kids TV survive the great OTT disruption?
Commissioner Conversations: VOD
As VoD, grows, we explore the hunger for original content over acquisitions and we ask the question, can that deliver the variety of programming required by today’s audience?
Speed Meetings: VOD
Speakers listed here are available for five-minute one-to-one advice meetings. Come to the Workstation Reception to book your slot. There is no advance booking – it is on a first-come, first-serve basis, so don’t miss out.
Put it Down to Experience
How do real-world experiences engage children and enhance a brand’s relationship with its audience? Four different approaches to the new emerging experience economy.
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