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Timetable

Day 1 - Wednesday 3rd July 2013

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09:00
09:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
19:00
19:30
20:00
20:30
21:00

Day 2 - Thursday 4th July 2013

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09:00
09:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
19:00
19:30
20:00
20:30
21:00
21:30
22:00
22:30
23:00
23:30
00:00
00:30
1:00
1:30
2:00
2:30

Showroom Cinema 1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
11:00am-12:30pm

Research Sessions 1, 2 & 3

1. Expanding the reach of Heritage Brands Online From Turtles and Transformers to Alice in Wonderland and The Flintstones it seems as if some brands have been with us forever. But, as times change these brands have to adapt to both the expectations of their audience and the available platforms. In this presentation Dubit’s Head of Research, Peter Robinson, will discuss how to pass heritage IPs through these cultural and technological lenses to influence the creation of digital products. Using a combination of qualitative and quantitative research conducted in the UK and US, Dubit’s work will focus on what’s important for…

2:00pm-3:00pm

Research Sessions 4 & 5

4.  Contented Content Consumers?  This paper discusses what Ofcom’s 2012 media literacy tracker can tell us about the role of TV in children’s lives, and how this fits in a multi-media world. The survey has been running since 2005 and provides detailed understanding of media habits and opinions among 12-15s and their parents. For the first time in 2012 the survey also looks at media consumption among 3-4 year olds. The paper also draws on analysis of children’s television viewing habits sourced from BARB, the UK’s television measurement panel. Differences by age and gender are explored and, where possible, the paper highlights trends and changes over time. The paper covers:…

3:30pm-4:30pm

Research Sessions 6 & 7

6. The Next 5 Years: Is the Future Bright for Children’s Media? In early 2013 CBeebies Interactive began a ‘futurology’ project with the clever people at BBC Research & Development. The aim was to look at how the media landscape might shift in the coming years and enable a level of readiness. This significant piece of work incorporated input from leading BBC Technologists, Scientists and Media Developers, each with a distinct specialism and responsibility to consider ‘where next?’ and ‘how will we do that?’ With the emphasis on children, BBC R&D dealt with questions about the Web, Smartphones, Tablets, Safety, HTML5,…

5:00pm-6:00pm

Research Sessions 8 & 9

8. Keep Taking the Tablets: iPads, Young Children and Story Apps The rapid proliferation of story and game apps aimed at the early years has contributed to the iPad’s visibility as a device for family entertainment and informal education. It is often claimed that iPads and other touch screen devices place sophisticated media in the hands of users.  Moreover some have argued that the iPad is particularly appealing for young children because of its weight, portability and intuitive touch screen interface. Our study looks to explore if this is the case through conducting a close analysis of young children (aged…

Day 3 - Friday 5th July 2013

Tip: you can swipe the timetable or click the ← → buttons to view more columns!

09:00
09:30
10:00
10:30
11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30

Showroom Cinema 1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
9:30am-10:30am

Research Sessions 8 & 9

8. Keep Taking the Tablets: iPads, Young Children and Story Apps The rapid proliferation of story and game apps aimed at the early years has contributed to the iPad’s visibility as a device for family entertainment and informal education. It is often claimed that iPads and other touch screen devices place sophisticated media in the hands of users.  Moreover some have argued that the iPad is particularly appealing for young children because of its weight, portability and intuitive touch screen interface. Our study looks to explore if this is the case through conducting a close analysis of young children (aged…

11:00am-12:30pm

Research Sessions 1, 2 & 3

1. Expanding the reach of Heritage Brands Online From Turtles and Transformers to Alice in Wonderland and The Flintstones it seems as if some brands have been with us forever. But, as times change these brands have to adapt to both the expectations of their audience and the available platforms. In this presentation Dubit’s Head of Research, Peter Robinson, will discuss how to pass heritage IPs through these cultural and technological lenses to influence the creation of digital products. Using a combination of qualitative and quantitative research conducted in the UK and US, Dubit’s work will focus on what’s important for…

1:00pm-1:30pm

Research Session 7

Discovery’s Kids Tracker is a yearly qualitative dip designed to explore the lives of 9-15yr olds. This research tracks changes in behaviour and attitudes of kids consuming media, by speaking directly with them in a group environment.

2:00pm-3:30pm

Research Sessions 4, 5 & 6

4.  Contented Content Consumers?  This paper discusses what Ofcom’s 2012 media literacy tracker can tell us about the role of TV in children’s lives, and how this fits in a multi-media world. The survey has been running since 2005 and provides detailed understanding of media habits and opinions among 12-15s and their parents. For the first time in 2012 the survey also looks at media consumption among 3-4 year olds. The paper also draws on analysis of children’s television viewing habits sourced from BARB, the UK’s television measurement panel. Differences by age and gender are explored and, where possible, the paper highlights trends and changes over time. The paper…

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