Blogs

July 2018

CMC 2018: Report – Focus On Working With China

Posted on: Thursday 05 July 2018 12:49pm

Takeaway: The Chinese market does not have the same content-first approach as other territories – IP is key. Contracts are vital in the Chinese market. Localisation is important for Chinese audiences. Detail: Tony Humphries, Screen Specialist at the Department for International Trade, introduced the session by detailing one of the key differences between the UK and Chinese markets – in the UK system there is a focus on content first, whereas the Chinese market has a large focus on building brands and exploiting IP. Olivier Dumont, President of Family and Brand at Entertainment One, also has experience with the IP-driven Chinese Market. When they took one of their top properties, Peppa Pig, which is over 15 years old, to China, they…

Continue reading >

CMC 2018: Report – Learning – What’s Next?

Posted on: Thursday 05 July 2018 2:00am

This session explored ways in which AR and VR is being harnessed to bring about improvements in children’s learning, what early adopters are doing and also what needs to happen to make this type of learning experience part of children’s everyday lives? Takeaway: AR and VR each have enormous potential at home and in the classroom to enhance existing experiences and be part of new types of learning experiences. Technology issues are important; it is important not to creep into a ‘have and have not’ issue where not all children in the classroom have access to rich learning experiences. AR will change the classroom at a deep level and ties in with the future of learning, including the flipped classroom…

Continue reading >

CMC 2018: Report – eSports – Ready to Play

Posted on: Thursday 05 July 2018 1:44am by Tom Jordan

With a diverse audience of over 300 million, Esports is a hugely exciting, growing sector – but what exactly is it, how do you get involved and how do you use it to engage your own audiences? Takeaway:  Esports is MASSIVE, and is only going to get bigger. Esports is a platform to reach the unreachable audience: millenials. The platform can be a huge platform for good, creating communities and enhancing digital education. Detail: As someone whose main experience of watching gaming is impatiently standing around nagging my son to hurry up as he completes yet another game of Fortnite while his tea goes cold, I was intrigued to find out what the real deal is behind the massive, and…

Continue reading >

CMC 2018: Report – Accessibility – What’s Next?

Posted on: Thursday 05 July 2018 1:34am by Gabrielle Smith

Changemaker and activist Heather Lacey delivered a poignant introduction to today’s session on accessibility and what it means to campaign for inclusivity within professional media industries. Through highlighting some of her own experience, Heather reinforces the key message that in ‘seeing a representation of yourself- your true self is so incredibly validating, that you matter, that you are worthy.’ Takeaway: Provision of access to impaired audiences should be considered from inception, and not as a bolt-on after production. Making content alongside creative and dynamic captioning, subtitling and audio description an interactive process with added agency given to performer. Bringing something new to the table for audiences whilst reflecting their individual needs. Detail: In today’s media landscape, there is a growing…

Continue reading >

CMC 2018: Report – Learning – What’s Happening?

Posted on: Thursday 05 July 2018 1:23am by Monica Siegenthaler

Takeaway: There are many ways to measure the success of your work, either with a survey, a study or observation. The key to engaging young people is with fun. You can show them a different way of learning and they do not     even realise they are learning. Interactivity and the need to inspire forms the basis of panellist's work. Detail: Host Sophie Deen, author of Detective Dot, challenged the panel with questions. She asked questions such as: Why do the panel do what they do? Why do these panellists work in education? How do schools know if they are doing good work? How do they view success in their work and what does successful engagement look like? Abhi…

Continue reading >

CMC 2018: Report – Competing for Time

Posted on: Thursday 05 July 2018 1:12am

Takeaway: The panel discussed challenges facing brands, emerging voice recognition technologies and the importance and influence of the younger generation and their characteristics. Detail: Emma Worrollo, founder of The Pineapple Lounge, began the session highlighting that companies do not just compete with each other, but are now competing for the time and engagement of the new generation of children. Making up approximately a quarter of the population, this is an audience who have an unprecedented amount of access to commercial experiences. Where the older generations tend to think in a more linear way, younger generations move with more fluidity between different technologies and brands. Emma briefly explained the different generational groups and how the generation hierarchy has shifted, helping to…

Continue reading >

CMC 2018: Report – The Art of Animation Design

Posted on: Thursday 05 July 2018 12:59am

Takeaway: Ideas can come from unexpected sources. Stay true to yourself and don't fake it. Take opportunities that come your way. Detail: The session was opened by Changemaker Javid Rezai, who discussed LGBTQ+ representation in Children’s TV. Javid talked about how the television shows he watched as a child shaped him in a number of ways, and that he continues to see the influence of this. Javid said that more LGBT representation is not only important to those kids, but rooted in the goals of tolerance, and will speak to every child. Leigh Hodgkinson Author and illustrator Leigh Hodgkinson discussed with Kath Shackleton her journey from working on the first series of the BBC’s Charlie and Lola to being the creator…

Continue reading >

CMC 2018: Report – Commissioner Conversations: VOD

Posted on: Thursday 05 July 2018 12:52am

Takeaway:  Successful pitches to video on demand platforms must combine and demonstrate an exceptional concept, stunning visuals and inspire confidence in the talent behind the idea to ensure that the concept in question can be realised within the prescribed timescales Detail: At 19 years old, this afternoon's changemaker, Ben Towers, has been described as “one of the most influential entrepreneurs on the planet”. Ben gave an impassioned introduction to this session focussing on how to encourage educate and inspire the next generation of entrepreneurs and how to establish the “driving why” behind entrepreneurship. The VOD Commissioner Conversations featured luminaries from Hopster, Azoomee, Sky Kids and Virgin Media UK and gave the packed audience a real insight into their respective acquisition…

Continue reading >

CMC 2018: Report – Sneak Preview: ‘Stardog and Turbocat’

Posted on: Thursday 05 July 2018 12:48am by Michelle Jones

Jan and Ben started Red Star in 2004 creating TV ads and theme park attraction videos but they also wanted to make animated films... Royalties from the attraction sector videos gave them the opportunity to monetise short-form projects and ten years later Red Star has grown from a team of 8 to 24 and now have the skills, team and the confidence to invest their own money in a feature. Takeaway: The film industry and investors want to see a script Red Star recruited using LinkedIn You cannot underestimate the power of star talent If you’re going to put money and effort into a feature, create and build a franchise with merchandising, a TV series and feature sequel opportunities in…

Continue reading >

CMC 2018: Report – Distribution – What’s Next?

Posted on: Thursday 05 July 2018 12:35am by Louise Lynch

The lively panel was comprised of Josh Scherba, DHX Media - a super producer/distributor/broadcaster behind online streaming service Wildbrain, Dominic Gardiner, Jetpack Distribution - a service-focused boutique distributor,  Colin Williams, Sixteen South - a large animation studio with ambitions to have their shows seen by every child in every home in every country and Nigel Pickard, TRX - a trading platform for programme buyers and sellers. Nigel advises “think eBay but more sophisticated”. Takeaway: Kids distribution has always been tough. Distribution is a thing of the future, not the past. Only five years ago, US was controlled by Disney, Nickelodeon and Cartoon Network. Detail: The chair, PACT’s John McVay, kicked off by asking if the kids distribution business is more…

Continue reading >

CMC 2018: Report – Research 5 & 6

Posted on: Thursday 05 July 2018 12:28am by Cate Zerega

There is no really safe place where parents feel they can let their children go wild in the current voice world. The industry has not addressed parental fears of the long term impact voice technology will have on their children. Takeaway: The most successful games are built around social mechanics at their heart. Gender differences emerge in games in terms of platform. Both genders start on tablets with boys more likely to push through to consoles and girls more likely to graduate to mobiles. Detail: Alexa, Amazon’s voice technology application, gained notoriety because it beat out “mum” as a child’s first word. Anna Campbell of Sparkler presented her research on the relationship between voice technology, children (aka gen alpha users)…

Continue reading >

CMC 2018: Report – Big Lessons from Niche Memes

Posted on: Thursday 05 July 2018 12:22am

The ever-changing landscape is evolving at such a pace that companies are constantly working to keep up with demand and expectations of the audience. Takeaway: Kids still like the same things they liked 25 years ago - it's the delivery mechanism that has changed. Kids are cherry picking the best bits and tailoring to their needs. Not all content is universal, one size does not fit all. Detail: After an inspiring film and presentation from Changemaker Jemima Browning, moderator Nick Fisher, co-founder of Hook Research, kicked of the session asking how brands can keep up with trends in terms of content, communications and marketing? Panel speakers, Stuart Rowson, BBC Children’s, Marc Goodchild, Turner EMEA, and Iain Sawbridge from Beano Studios…

Continue reading >

CMC 2018: Report – Put It Down To Experience

Posted on: Thursday 05 July 2018 12:16am by Joseph Channon

How do real-world experiences engage children and enhance a brand's relationship with its audience? Four different approaches to the new emerging experience economy. Takeaway: • Consumers are increasingly looking for experiential events rather than products. • An experience can be a powerful brand enhancing tool for some companies or the entirety of the brand for others. • Inclusivity for the entire family is very important for the current generation, who value building memories with their family as much as they value the experiences themselves. Detail: This session covered four extremely different businesses and the experiential events that they offer for kids. Virginia Monaghan began by talking through the live events that Nickelodeon offer in the UK. Slimefest is a combination…

Continue reading >

CMC 2018: Report – Technology – What’s Next?

Posted on: Thursday 05 July 2018 12:08am by Cate Zerega

Takeaway: Consumers can expect to see reliable AR hardware on the market within 2 years. Emerging technology combinations learn and adapt, allowing children forward movement in infinite directions instead of traditional linear paths. This is exciting, terrifying and full of potential. Detail: Moderator Matthew Thomas of MTM began the discussion asking the panel where they saw opportunity for engaging kids with voice assistants. Preloaded’s James Allsopp is most excited about how voice technology can be used to create access for kids with vision and cognitive impairments.  What about the tendency to outsource a child’s attention to Alexa and an Ipad? BBC’s Jon Howard placed the responsibility with the industry to create products that generate conversations within families. Lucy Gill of…

Continue reading >

CMC 2018: Report – Research 7 & 8

Posted on: Wednesday 04 July 2018 11:58pm by Sian Reed

This session was broken into two halves: News, Trust and Truth and Children’s Media and Diversity: What’s Next in Europe? Research 7: News, Trust & Truth Takeaway: ·     Do not dumb news and programming down for children, they are smarter than you think. ·     Focus on multi-platform content and social media: children get most of their news from apps. ·     Young people in theory are savvy but in practice, the results don’t showcase this. Detail: Do children and young people still trust news sources? This half-hour session explored Florencia Donagaray’s study into children and their perception of the media and fake news. Florencia’s findings were presented through an assortment of graphs and videos which were a mixture of humour and shock. The session…

Continue reading >

CMC 2018: Report – What’s Next For UK Kids?

Posted on: Wednesday 04 July 2018 11:42pm by Catherine Trewavas

Takeaway: In the face of post-Brexit uncertainty, the need for the industry to unite is stronger than ever with regard to future access to European talent and funding. Contestable Fund will affect Public Service Broadcasters and content commissioning. More needs to be done to protect children online and diverse representation can be improved. Detail: Hosting today's session, Stewart Purvis CBE looked ahead to the future of post-Brexit access to talent and funding, the impact of a changing media landscape and how this will affect Public Service Broadcasters (PSB). VT footage of Margot James, Minister for Digital and Creative Industries, commented that “more needs to be done to protect children from a range of online harms”. James also made reference to…

Continue reading >

CMC 2018: Report – Sustaining UK Animation

Posted on: Wednesday 04 July 2018 11:36pm by Simon Bor

What will the industry look like in the next two to three years? Kate O’Connor of Animation UK asked the panel for their realistic as well as optimistic views. Takeaways: There's life after Brexit, but we have to work on it. Utopia is what we should be aiming for. University is a place for critical thinkers as well as training. Detail: Phil Dobree (Jellyfish Productions) said that there was nothing positive about Brexit. Every good thing that was happening in the industry was despite of it. Everyone is hungry for content. He advocated getting things created and made in the UK, stating it seemed strange that IP from UK was being produced abroad while studios worked for hire on overseas…

Continue reading >

CMC 2018: Report – It’s Alive

Posted on: Wednesday 04 July 2018 11:31pm

With AI constantly in the news today, this session addressed fundamental questions for the children’s media industry; will AI in its various forms really work for kids of different ages? How will it impact creativity, content creation, learning, jobs? How can AI engage children? Where are the opportunities and what are the challenges? Takeaway: AI with children is at a very early stage.  It simply does not factor in the special style of a child’s conversations, and there are concerns around safety and being age appropriate. The Industries developing and benefiting from AI need to take a very different and response attitude to AI with children. What is happening so far is very advertising and commerce-driven (e.g. Alexa), so panellists…

Continue reading >

CMC 2018: Report – Small People, Big Picture

Posted on: Wednesday 04 July 2018 11:05pm by Monica Siegenthaler

Chapman Maddox, the Vice President of Development and Production for Boat Rocker Rights in London hosts a panel of producers on their opinions of the content being created that address the big issues of the day. Takeaway: A study shows that 18% of teens trust the police. 93% of parents want their children to be open with them. If kids aren't having fun, they change the channel. The session highlighted the importance of giving children a voice. Detail: The panel addressed questions about environment, social change and violence and how to effectively work with this content to educate and create change. The responsibility to parents and families to produce content that helps them move forward. The debate to “let children…

Continue reading >

CMC 2018: Report – Creative Keynote: Baroness Beeban Kidron OBE

Posted on: Wednesday 04 July 2018 10:44pm by Gabrielle Smith

Changemaker and award-winning performance poet Jay Hulme introduced tonight's Creative Keynote with an honest and inspirational plea for breadth of inclusivity, understanding and empathy for all. Jay’s performed poetry came from personal experiences of what it is like to grow up transgender, and how different an experience that might have been in an accepting and tolerant society. Keynote Takeaway: ·      Those in charge do not always have your best interests in mind ·      In order to create the stories that are needed, our greatest role is to step aside for others ·      It is not how you use a camera, but what you use it for Detail: Baroness Beeban Kidron OBE is the Founder and Chair of 5Rights…

Continue reading >

CMC 2018: Report – Put Your Money Where Your Mouth Is

Posted on: Wednesday 04 July 2018 7:38pm by Sian Reed

Takeaway: ·     Know who you are pitching to. It is important to do your research beforehand. ·     The children's TV market is saturated. You need a USP. ·     Make the pitch exciting - add in video and other visual elements. Detail: Dragons Den done CMC-style. This session presented the opportunity to pitch your TV ideas to four industry heavyweights. In this interactive session, five potential producers stepped up to share their pilots for the panel and audience to debate. Hosts Tony Collingwood and Anthony Utley first explained the format before introducing each contestant to pitch away. Each panellist had £1000 to bid for projects: to work with the producers, gather up information and see if the idea could be taken to the wider…

Continue reading >

CMC 2018: Report – Out and Proud? Or Still Under Wraps?

Posted on: Wednesday 04 July 2018 7:30pm by Cate Zerega

Takeaway: ·     Neil Gaiman said, “Fairy tales are more than true: not because they tell us that dragons exist, but because they tell us that dragons can be beaten.” Let’s beat them together. - Olly Parker ·     Let’s see this panel on the center stage next year - Shabnam Rezaei ·     Be Brave - Kez Margrie Detail: Host Sallyann Keizer of Sixth Sense Media began the panel by asking, “is technology offering platforms to represent LGBT+ and helping children self identify and identify with LGBT+ role models in a way that broadcasters don’t?”. Olly Pike, creator of the YouTube channel ‘Pop’n’Olly’, spoke of his experience as an educator, saying that YouTube is a huge part of the world of a 6-8 year…

Continue reading >

CMC 2018: Report – The Art of Laughter & The Art of Meaning Making

Posted on: Wednesday 04 July 2018 7:16pm by Chris Colman

This one-hour session was broken down in to two distinct halves. Part One: The Art of Laughter Writer, comedian and children’s performer Howard Read spent the opening minutes making jokes and playing games to elicit laughter from the audience, in order to later analyse why his efforts did or didn’t succeed. Professor Sophie Scott, a neuroscientist at University College London then took to the lectern to discuss the (surprisingly little) research in to laughter and its meaning to humans. Ask an adult about laughter and they will tend to think of jokes, but Scott says it is in fact fundamentally about communication and a social activity. We are thirteen times more likely to laugh if we are with people.  In…

Continue reading >

CMC 2018: Report – eSports Tournament

Posted on: Wednesday 04 July 2018 6:24pm

Takeaway: eSports are growing in popularity, with fans across all demographics. They allow children to engage and learn through play. This kind of gaming promotes analytical thinking amongst players and improves reasoning skills. Detail: Although both online and offline competitions have been an in-home staple since the domestication of gaming technology, competitions on a professional level did not become commonplace until the late 2000s. Recently, the popularity and spectatorship of eSports has continued on an upward climb with fans across all demographics converging to watch their favourite players compete. eSports ‘shoutcasters’ — an industry term for presenters — Ketchup (Ryan Neal) and Mustard (Jake Neal) hosted a casual, improv introduction to eSports during which delegates and volunteers alike were able…

Continue reading >

CMC 2018: Report – What a Relief!

Posted on: Wednesday 04 July 2018 6:02pm by Simon Bor

An overview of the successful creative industries tax reliefs and how to apply for them. Takeaway: Tax relief for animation and children's TV was worth £15.3 million in 2016/17. The UK tax relief system is one of the most efficient in the world. Go to the BFI for advice at an early stage. Detail: Kate O’Connor of Animation UK hosted this session. Andy Wright of the BFI gave an outline of how to apply for credits and the cultural tests needed for both British productions and co-productions with treaty countries. It is worth 25% of UK core expenditure on Children’s TV or animation based on a maximum of 80% of total core expenditure. On a British-only production with a £1m…

Continue reading >

CMC 2018: Report – Commissioner Conversations: PSBs

Posted on: Wednesday 04 July 2018 5:17pm

This session aims to demystify the Public Service Broadcasting Commissioner’s process. Takeaway: • Commissioners are optimistic about the coming year, as there is such a variety of great kids’ content. • Research is key when pitching to commissioners. Detail:  Alison Bakunowich, SVP and General Manager of Nickelodeon UK and Ireland, NEE and Milkshake was first to speak, commenting on the enthusiasm for new writers across the channels that she manages. Alison noted that as they have the facilities to provide writer’s rooms, they are a great place for new talent, and they open their doors to upcoming creatives. On the changing media landscape, Alison said that they are embracing YouTube, and creating content for the platform, such as Bedtime Stories…

Continue reading >

CMC 2018: Report – Is The Internet Really Broken?

Posted on: Wednesday 04 July 2018 4:36pm by Joseph Channon

Can publishers, creators, parents and governments trust computers and algorithms to make intelligent decisions about what is shown to children online? Takeaway: Big platforms (especially Google) are placing an increased importance on algorithms both to model their users for advertising and to control what content is provided to them. However, without proper moderation you cannot always be sure that what these algorithms provide will be entirely appropriate (especially for children). Parents and children need to be taught better media literacy skills so that they have the tools to safely navigate online providers. However, it is too easy and dismissive to place the entire burden on parents. Content creators for online platforms such as YouTube do not face the same strict…

Continue reading >

CMC 2018: Report – Behind the Screens at YouTube Kids

Posted on: Wednesday 04 July 2018 4:01pm

Before the session we heard from changemaker, 19 year old Zoë Daniel - a Guardian and Reuters Journalist who is also a freelance filmmaker and broadcaster. Zoë’s story of how she has built a career in the media was inspirational and shows how given the right opportunities, talent will shine. The challenge is how to encourage individuals of all backgrounds to be part of the media both in front and behind the camera.  Takeaway: YouTube App now has over 70 billion views and 11 million active weekly users. The App is in 37 countries and 8 languages. Parental controls are increasingly granular and now offer the ability to select/block specific programmes. Detail: Franceso Miceli pulled back the curtain on the…

Continue reading >

CMC 2018: Report – Commissioner Conversations – BBC

Posted on: Wednesday 04 July 2018 3:48pm

This session invited key speakers from the BBC to reveal their strategy for the future and how the CMC audience can engage with them through pitching, development and production of content across all platforms. Takeaway: • The ‘Fewer, Bigger, Better’ strategy will provide focus for priority brands, but not at the expense of new content across all genres and platforms. • There are opportunities to pitch for new content for 13-16 year olds which will sit on BBC iPlayer. • Across CBeebies and CBBC there are opportunities to pitch for drama, as well as games and short form content for apps. • Animation is still key across both channels and there is an open door policy for pitches. Detail: Tim…

Continue reading >

CMC 2018: Report – Bagging a Book Deal

Posted on: Wednesday 04 July 2018 3:08pm by Joseph Channon

Do you have a brand or license that you believe is perfect for a children's book? Find out what publishers are really looking for from our expert panel. Takeaway: • Whilst an IP can be attractive to publishers due to the promise of a built-in audience, the key thing that appeals is a passionate pitch and a strong polished idea. • A style guide will be essential in showing how your IP can translate into a book. • Approximately 15% of published material in a year will be a licensed product. Detail: John Lomas-Bullivant (Kickback Media) introduced a panel from both the publishing and IP owner sides of the licensed publishing business. Throughout the session there was a recurring theme…

Continue reading >

Manimation 2018 Sponsors

Manimation is supported by National Lottery funds awarded to ScreenSkills from the British Film Institute to deliver its Future Film Skills programme.

View all sponsors

Sign up for our e-bulletin

  • This field is for validation purposes and should be left unchanged.