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Report – Big Lessons from Niche Memes

Posted on: Thursday 05 July 2018 12:22am

The ever-changing landscape is evolving at such a pace that companies are constantly working to keep up with demand and expectations of the audience.

Takeaway:

  • Kids still like the same things they liked 25 years ago – it’s the delivery mechanism that has changed.
  • Kids are cherry picking the best bits and tailoring to their needs.
  • Not all content is universal, one size does not fit all.

Detail:

After an inspiring film and presentation from Changemaker Jemima Browning, moderator Nick Fisher, co-founder of Hook Research, kicked of the session asking how brands can keep up with trends in terms of content, communications and marketing?

Panel speakers, Stuart Rowson, BBC Children’s, Marc Goodchild, Turner EMEA, and Iain Sawbridge from Beano Studios thankfully seem to all be on the same page

They suggested that we should constantly remind ourselves that not all content is universal – one size does not fit all. We need to understand, how the audience are using these platforms, and what each platform is for. We forget that they are not often used in the way adults originally designed them. Kids are cherry picking the best bits and tailoring to their needs. Kids for example are using Instagram as an instant message board, rather than looking at a picture!

Kids belong in the ‘driving seat’ – we should let them guide us wherever possible. Talking to them face to face, getting their input, find out what they are excited or nervous about, and even allowing them to supply content (moderated of course) can give them a sense of empowerment.

350, 000 pieces of audience content were moderated (by a human) on the Buzz App before being seen!

It is not rocket science, we need to remember that kids still like stories, music, song, and making things, the same things they liked 25 years ago – it is only the delivery mechanism that has changed.

 

Written by Jo Aslett

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