Vickie O’Malley is a well-known and respected figure in the licensing industry. MD of CPLG UK For 10 years, in 2014 she started her own agency, Rockpool Licensing. Vickie has managed some of the most successful consumer products programmes in Entertainment, Sport and Brands including Despicable Me, Shrek, Spider-man, WWE, Sesame Street, Star Trek and England Rugby. Rockpool represents ‘Gogglebox’ the Channel 4 smash Hit, ‘Brambly Hedge’ the classic children’s literary property, ‘Tough Mudder’ the endurance challenge phenomenon and ‘Tractor Ted’ the wonderful pre-school live action and live event property. She also consults for a number of other agents and brand owners.
Vickie joined CPLG in 2002 as one of the first retail specialists in UK licensing, leveraging her experience and relationships from former roles running Trade Marketing at Hasbro UK and Advertising and Promotions for the Entertainment Division of Woolworths Plc.
Vickie’s experience as agent, licensee and retailer, gives her a rare and valuable perspective on the business of licensing.
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